If you are an entrepreneur working to grow your business online using Facebook marketing, using my overview for Facebook marketing and ads will prove really helpful in maximizing the return you get out of your time and money spent on Facebook.
The first key question is do you need to use Facebook at all? For nearly everyone, Facebook proves helpful in growing your online reputation. Where Facebook helps the most is with building trust, establishing communication, and relationship management. For entrepreneurs, Facebook is the first tool you should learn to use for building your long term success. When I started my business in October 2011, I struggled for six months to do anything successfully online. Within weeks of putting serious energy into Facebook, I was making money and rapidly increasing my learning. Facebook has been the single biggest factor in my success as an entrepreneur and I hope I can share what I have learned with you here completely for your benefit.
Facebook is really helpful for building trust online. Building trust online is a critical first step towards succeeding at getting anyone to pay attention to you. Your Facebook profile can be helpful for building trust because people see that you are a person just like them with friends, photos, and status updates. Seeing a bit of your personal life can give people the confidence that you are worth learning more about. Why else would employers consistently check for Facebook profiles of potential employees? Every opportunity you get online can benefit from having a polished Facebook profile you actively share new updates publicly on.
With your Facebook profile, you can establish communication with people and companies. You can add people you want to get to know better as a friend and you can message company Facebook pages you want to contact. Where Facebook shines compared to any other method is establishing communication and keeping people talking with you through Facebook messages. People and companies usually take their Facebook messages seriously and will pay attention to what you share during a chat session. You can count on this approach to work much better than email or LinkedIn for reaching people that are difficult to contact. If you use this strategy in addition to email, LinkedIn, text messages, and phone calls, you can be sure to reach nearly anyone effectively.
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