The B2B Mix Show

Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim

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In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey.

Larry talks to us about :

  • How Facebook is changing in ways that make private messaging more important than ever
  • Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too
  • How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence
  • The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option
  • How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new
  • Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution
  • The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters)

    • Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn.

    Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course

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    About The B2B Mix Show

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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