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Facebook or Meta, the Core Values Remain - with Peter Gregory a.k.a iampeterg
On this episode of Build Better Brands, Danielle Clarke is joined by business and relationship coach, Peter Gregory who has experience in business and building personal brands. The pair talk about the importance of putting yourself at the forefront of what you do and understanding your values.
KEY TAKEAWAYS
- It took me a while to understand who I was in order to communicate better. Know thyself. If we don't understand who we are and what values are important to us and what we want out of life, when it comes to branding, it's going to be false and the true meaning is lost and customers can't get a handle on who you are and what we do.
- We need to align with the right people who are easy to work with and share the same values as us. Life's too short for drama and bad relationships.
- We see people putting on personas and wanting to become influencers, these aren't their true selves, and it will come through and people will pick up that it's false. Don't be your full self all the time – sometimes I'm grumpy – look at the genuinely positive aspects of your personality forward because at the core of it is you. It's not inauthentic, it's your brand personality.
- Avoid talking about religion on social media, steer clear of politics and don't ask if it's right to have pineapple as a pizza topic, because that's incredibly divisive! But, a small business making controversial social media posts could cause half the potential client-base to walk away, which is disastrous for small businesses and tarnishes the brand.
BEST MOMENTS
‘It's lonely being a business owner and people don't like to ask for help, but if you get the right people around you it becomes so much easier.'
‘Sometimes our drivers happen to us in our early years, and they define us. Being helped drives everything I do, I build communities.'
‘Mr T was a bouncer before he became a TV and film star. He's still his authentic self, but he built a brand around himself.'
‘The rebranding of Facebook to Meta is changing their look and distracting people, their core values haven't changed. But I don't think it's going to distract anyone now.'
VALUABLE RESOURCES
Check out one of both Danielle's and Peter's favourite books: Start With Why - Book by Simon Sinek https://amzn.to/3EljKWF
ABOUT THE GUEST
Peter Gregory is a proponent of working smarter, not harder, and how effective referral marketing can help achieve this. He has worked for over 20 years for some of the world's major IT outsourcing companies, leading technical teams in the deliver of worldwide IT systems.
Without personal relationships, built with other individuals around the world, Gregory would never have achieved the success he has. “It's not what you know, or who you know – it's how well you know them”. You can be very knowledgeable, or have the most outstanding product, but without people to help you then success is hard to achieve.
By understanding a client's wants and needs, conscious and unconscious, we are able to agree on suitable solutions that they can commit to achieving through proven processes. He believes we all have strengths and weaknesses and by understanding them we can use them to gain the success we deserve.
Website - https://iampeterg.co.uk/
LinkedIn - https://www.linkedin.com/in/peteradriangregory/
Instagram - @i_am_peterg https://www.instagram.com/i_am_peterg/
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Danielle ClarkeOn this episode of Build Better Brands, Danielle Clarke is joined by business and relationship coach, Peter Gregory who has experience in business and building personal brands. The pair talk about the importance of putting yourself at the forefront of what you do and understanding your values.
KEY TAKEAWAYS
- It took me a while to understand who I was in order to communicate better. Know thyself. If we don't understand who we are and what values are important to us and what we want out of life, when it comes to branding, it's going to be false and the true meaning is lost and customers can't get a handle on who you are and what we do.
- We need to align with the right people who are easy to work with and share the same values as us. Life's too short for drama and bad relationships.
- We see people putting on personas and wanting to become influencers, these aren't their true selves, and it will come through and people will pick up that it's false. Don't be your full self all the time – sometimes I'm grumpy – look at the genuinely positive aspects of your personality forward because at the core of it is you. It's not inauthentic, it's your brand personality.
- Avoid talking about religion on social media, steer clear of politics and don't ask if it's right to have pineapple as a pizza topic, because that's incredibly divisive! But, a small business making controversial social media posts could cause half the potential client-base to walk away, which is disastrous for small businesses and tarnishes the brand.
BEST MOMENTS
‘It's lonely being a business owner and people don't like to ask for help, but if you get the right people around you it becomes so much easier.'
‘Sometimes our drivers happen to us in our early years, and they define us. Being helped drives everything I do, I build communities.'
‘Mr T was a bouncer before he became a TV and film star. He's still his authentic self, but he built a brand around himself.'
‘The rebranding of Facebook to Meta is changing their look and distracting people, their core values haven't changed. But I don't think it's going to distract anyone now.'
VALUABLE RESOURCES
Check out one of both Danielle's and Peter's favourite books: Start With Why - Book by Simon Sinek https://amzn.to/3EljKWF
ABOUT THE GUEST
Peter Gregory is a proponent of working smarter, not harder, and how effective referral marketing can help achieve this. He has worked for over 20 years for some of the world's major IT outsourcing companies, leading technical teams in the deliver of worldwide IT systems.
Without personal relationships, built with other individuals around the world, Gregory would never have achieved the success he has. “It's not what you know, or who you know – it's how well you know them”. You can be very knowledgeable, or have the most outstanding product, but without people to help you then success is hard to achieve.
By understanding a client's wants and needs, conscious and unconscious, we are able to agree on suitable solutions that they can commit to achieving through proven processes. He believes we all have strengths and weaknesses and by understanding them we can use them to gain the success we deserve.
Website - https://iampeterg.co.uk/
LinkedIn - https://www.linkedin.com/in/peteradriangregory/
Instagram - @i_am_peterg https://www.instagram.com/i_am_peterg/
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.