As any new cookier knows there can be a struggle to learn all of the things you need to do to sell your product, get your cookies out into the world, be seen by customers, your friends, your foes... then what? How do you choose which social media giant will be your best fit? Once you're in the sea of people, business, and things, how will your cookies get spotted by people who will actually pay you?

Today we chat about Facebook, aka Meta, and how to utilize the 'group' function to your advantage. For example, we have a Cookies for Lunch Facebook PAGE and a GROUP. If you like our page, thank you! If you are a member of our GROUP, you found a spot where you belong. Groups are made up of similarly minded people with the same targeted interest. This is where you can ask your cookie questions, get advice, learn from the experts in the group, hopefully make new friends, and your comments will be seen. A group is more intimate than a business page. Think of it as an insider to that business page. Sandra has a Facebook group that is for her local customers only. This is where she can make pop up cookie announcements and members of her group are (almost) guaranteed to see it. If she makes this same announcement on her business only page, the visibility to her 'target audience' is watered down. Nancy has so many groups it may make you DIZZY! Again, the message she puts out in these groups is very targeted to that specific group of members. Shari doesn't have any groups, and she is okay with that she leans more toward Instagram...all of our business are different. Cynthia Ann isn't with us today, but we don't think she has any groups. As with anything, there is a learning curve and technology changes on a whim. 

Grab your lunch and join us as we chat! 

Please leave us a review, share and rate our podcast so we know how to best connect with you. 

If you want to join our Cookies for Lunch Facebook group click here: https://www.facebook.com/groups/cookiesforlunchpodcast

To see the Nancys' Global Cookie Community click here:

https://www.thecolorfulcookie.com/blog/global-cookie-community-find-cookiers-near-you

Show Notes

Find us on Social Media

Instagram https://www.instagram.com/cookiesforlunchpodcast

Facebook Group https://www.facebook.com/groups/cookiesforlunchpodcast

Facebook Page https://www.facebook.com/cookiesforlunch

Find the Hosts of Cookies For Lunch Podcast on Social Media

Cynthia Ann Raven, SugarChat Cookie Studio https://www.facebook.com/sugarchatcookiestudio

https://www.instagram.com/sugarchatcookiestudio/

Sandra Segers, The Frosted Swirl Bake Shop https://www.facebook.com/thefrostedswirlbakeshop

https://www.instagram.com/thefrostedswirlbakeshop/

Shari Weyrauch, Smart Cookies Bakery https://www.facebook.com/smartcookiesbakery

https://www.instagram.com/smartcookiesbakery/

Nancy Westfall, The Colorful Cookie 

https://www.facebook.com/thecolorfulcookie

https://www.instagram.com/thecolorfulcookie/