Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. 

In today’s episode of #MarketingStream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what’s happening with these updates is beyond what we need to know or discuss. Nonetheless, it’s been difficult to get straight answers about the functions and/or features that will or won’t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast! 

Read the blog: https://geni.us/m597wJ1 

On the table for discussion: 

0:00 - Intro

Grab your notes and strap in for Marketing Stream Episode 005!