Online mugshots: a matter of public record or extortion? Mugshot websites do heavy advertising and SEO, showing up high in search results for names. For $30-$400, you can have your mugshot removed. Is this fair? Facebook kills the ability to hide your profile from search. Google shared endorsements will use Google+ profile recommendations, comments, and user activity in Google ads. Shared endorsements are like Facebook Sponsored Stories but offer a much more transparent opt-out. Facebook and Google users: don't be surprised that you're the product.