Do you want to know the secret to how this marketer reduced their client’s ad cost by up to 80%? Stryde.com is a successful e-commerce marketing agency that mainly partners with women-owned businesses. Laurel Teuscher, VP of client services for Stryde.com, is here to tell us how to replicate the successes they have achieved for their clients. 

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With my experience as a VP for client services before, I know how much pressure is on Laurel’s shoulders. Despite that, you can feel how much she loves her job and how much she loves sharing her knowledge with us. From their funnel structure to their content strategy, Laurel spills everything we need to know in order to achieve the same results they have for their clients. If you want to know the Secret to Reduce Ad Cost by 80%, make sure you check out this value-filled episode.

http://www.leadklozer.com

Show Notes:

[1:43] How does Facebook help Stryde.com achieve great success in e-commerce marketing?

[6:08] How Laurel managed to reduce the ad cost for their clients by up to 80%.

[10:27] The unexpected content strategy she utilized to achieve tremendous results.

[17:46] Stryde.com’s testing methodology.

[21:53] What problems did Laurel face, and how you can avoid them.

[25:30] The biggest takeaway from today’s episode.

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Have you ever felt so completely understood by someone? Wasn't it just wonderful? This “feeling” is something that one marketing agency replicates time and time again. Ph.Creative is an industry leader and what they do on a daily basis is tell the brand’s story from their employee’s perspective. That insight, that story, is what resonates with the audience.

http://www.leadklozer.com

In today’s episode, I interview Bryan Adams, CEO & founder of Ph.Creative. Bryan specializes in building world-class employer brands, EVP, and talent engagement strategies for companies such as Apple, American Airlines, and Blizzard Entertainment. His strategies on storytelling are unlike any other I’ve heard before. If you want to know The Greatest Story Telling Advice Ever Told, then listen to this episode.

http://www.leadklozer.com

Show Notes:

[2:10] Why Ph.Creative focuses on organic content and how it improves the brand’s engagements.

[6:50] Bryan on co-authoring a new book with a past Fortune 500 client.

[8:41] Comparing Ph.Creative's marketing funnel to a regular marketing funnel.

[12:57] The blueprint behind successful storytelling.

[19:22] Bryan’s number one advice on content creation.

[25:15] How to turn the brand story into a Facebook campaign. (Feel-Felt-Found)

If you’ve been in the Facebook marketing business for a while, you’ve probably seen how Organic Posts have really taken a hit in terms of visibility and reliability when compared to Paid Posts. Marketers and business owners alike say that Organic is dead. Well, Eric Elkins, CEO of WideFoc.us, respectfully disagrees with that statement. In the 13 years he has been in the business, Eric has continued to perfect his Organic Post strategy and now shares his secrets to the success he creates with them.

http://www.leadklozer.com

Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community engagement and content development. In today’s episode, Eric and I discuss everything there is to know about Organic. From the creation of content calendars to the balance of curated and owned content. There is a vast wealth of information and value in this episode as Eric spills the secrets on How To Use Organic Content To Increase Engagement on your Facebook Ads and Sales.

http://www.leadklozer.com

Show Notes:

[2:49] How WideFoc.us handles campaign creation and management.

[4:53] Why Organic Content is such an important part of their strategy.

[11:43] The best practices in order for businesses and agencies to start Organic Facebook campaigns.

[17:08] Image or Video content, which is better?

[26:11] How you would know that your Organic Posts are working.

[29:06] Eric’s number one tip to all marketers on Organic Content.

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Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.

http://www.leadklozer.com

In today’s episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.

http://www.leadklozer.com

Show Notes:

[2:05] The history of how Cave Social came to be.

[4:42] How Jordan determined “Storytelling” was the way to go.

[11:36] The best way to sell storytelling as a strategy to clients.

[18:02] How to create content that tells the brand’s story.

[22:18] How Facebook fits into this strategy, especially in testing.

[28:09] Best practices to avoid mistakes when creating ads.

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Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, I interview Kent Lewis, Founder and President of Anvil Media, a widely successful digital marketing agency based in the US. In terms of digital marketing experience, Kent comes second to none, and much like our beloved comic book hero Superman, this “Kent” helps the people by sharing his knowledge on Creating Engagements That Actually Lead To Sales.

http://www.leadklozer.com

Show Notes:

[2:07] What does “Total Engagement” mean in terms of advertising?

[8:54] Personal engagement versus automated engagement.

[15:26] The downside of automation in Facebook marketing.

[19:09] How total engagement affects Facebook ads.

[25:06] Best practices for call-to-actions.

[28:16] Kent’s number one tip to Facebook marketers.

http://www.leadklozer.com

Description:

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, I invited Logan Mayville, head of business development and marketing for Post Modern Marketing. Logan is a brilliant marketer and has created tried and true formulas to creating success through Facebook ads. With over 10 years of experience in Facebook ads, he brings us back to our fundamentals on this episode as we learn the secrets to the Biggest Facebook Ad Mistakes of Accounts Spending $20k a Month and Beyond.

http://www.leadklozer.com

Show Notes:

[3:09] The fundamentals of Facebook ad management.

[8:19] The anatomy of an effective advertisement.

[16:04] How to go about testing your ads.

[21:35] How long it takes to test ads on Facebook.

[23:36] Logan’s number one tip for all Facebook ad managers.

[25:41] Philosophy behind retargeting audiences with ads.


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Description:

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, I interviewed Mary Van Doorn, owner of Sugar Mama Strong, a health and fitness support system for the diabetic community. Mary created all her success through her unique strategies and amazing personality. With a little help from LeadKlozer, she has not only doubled her audience but also lowered her ad costs by 15%. This is an incredibly value-filled episode that shares secrets on How to Reduce Facebook Ads Costs By 15% Overnight.

http://www.leadklozer.com

Show Notes:

[1:35] How Mary started Sugar Mama Strong.

[3:53] Her 3-step Facebook marketing strategy.

[11:46] The evolution of her Facebook audience and the creation of her “Super Fans.”

[18:45] Her follow-up strategy.

[24:18] Her number one tip to those who want to replicate her success.

http://www.leadklozer.com

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, we have invited Alex Cleanthous, Co-founder of Web Profits. Since 2006, Alex and his team have created a digital marketing empire. They have branched out and established offices in Australia, Singapore, and the United States. With so much experience under his belt, he has begun to share his knowledge so that others can have the chance to excel as they did. This is an incredibly value-filled episode that shares secrets on How to Top Start wIth a Cold Audience and Build Scalable Facebook Campaigns.

http://www.leadklozer.com

Show Notes:

[1:51] How do you reach out to a cold audience?

[9:13] How do you get your audience to stop scrolling and pay attention?

[15:18] What can you do, as a start-up company, to build credibility?

[20:23] How do you establish credibility on the B2B side?

[26:47] What’s the one tip you can give in order to scale properly?

[33:54] Ad strategy for local businesses.

http://www.leadklozer.com

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, we have invited Abtin Masseratagah, CEO of Northrn Mo. digital marketing agency. Abtin is an influencer marketing genius that has been featured in numerous publications like Forbes, Huffington Post, and Entrepreneur magazine.  If you want to learn how he generates over 25 million engagements per day, listen in and take note as we discuss How to Turn Paid Traffic into Evergreen Communities.

http://www.leadklozer.com

Show Notes:

[3:35] Why do you focus on building communities, and what is the philosophy behind that?

[7:22] Is it possible to maintain an app for your business, and what kind of content would you need to create?

[12:52] How do you create a community that will continually use your app, and how do you do that using Facebook?

[18:55] How much does it cost to create and maintain an app, and how do you use it to your advantage?

[27:21] What is your advice to agency owners or businesses that have never created an app?

[34:30] What are your final words of wisdom to the listeners?

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Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.

http://www.leadklozer.com

In today’s episode, we have invited Brian Meert, CEO of the #1 social advertising agency, AdvertiseMint, and author of The Complete Guide to Facebook Advertising. Brian has been featured in numerous publications for his amazing success, especially in Facebook ad campaigns. His agency handles over 7 to 8 figures of ad spend per month! So take out your notepad and pen and write everything down as we discuss game-changing topics on How to Create High-Performance Ad Campaigns. 

http://www.leadklozer.com

Show Notes:

[3:15] How did you get into Facebook advertising?

[7:37] What Facebook ad metric determines the degree of performance?

[13:00] What are the elements of high-performance ad campaigns?

[20:49] Should you go broad or specific in choosing the audience for your ads? 

[28:53] How do you get the right creative?

[42:00] What is the most important advice you can give to help agencies avoid mistakes in creating high-performance ad campaigns?

http://www.leadklozer.com