“3 Books You Got to Read, Like Yesterday!”

In this episode, Kim talks about three books that will really help with your business’ sales and marketing.

Key Takeaways! 

• Today we are talking about three books that have impacted my sales and marketing strategies for the better. 
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes. 
• • Gives you advice for being more productive, scaling your sales, hiring great staff, etc. 
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout.
• • This book is all about how to be the Neil Armstrong of your market: first in line. 
  • Gives you a different way of thinking about your marketing and target audience. 
• Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
• • Classic book on persuasion that explains the “why.”
  • Discusses the psychology behind why people say “yes” and how to apply these understandings to business. 

Resources Mentioned in this Episode

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout

Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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