Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 235

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“Localizing a National Campaign”

In this episode, Kim talks about how national campaigns can be tested as localized campaigns. This strategy can be use for your current local campaign as well to build trust and get more conversions. If you are running a national campaign, most businesses will run one message to their entire audience.  If it is converting, this strategy makes a lot of sense. If you like to test for more conversions, Kim recommends localized campaign. 

Key Takeaways!

  • Start with your analytics 
  • Go to your page view and look for where your audience is coming from. 
  • Go into Facebook Audience Insights - Do you have a state or two where most of your fans or customers are coming from? 
  • If so, then this will be a great opportunity to localize some testing. 
  • For example lets say you have a have a big number of customers in Texas - Why not test one ad that will feature a testimonial from some body in Texas, and maybe mention something specific to the state. Things like weather or a name of a town of the person’s testimonial, would be great specifics to highlight. 
  • Make sure to follow Facebook’s guidelines when mentioning those in a specific states or location. Be general, but use examples that are specific to the location of the the people you are targeting. 
  • You can also pick Friends of Fans - So you go to the Texas market, feature a testimonial from someone in Texas, then target people who are friends of fans of your business who live in Texas. 
  • This will allow people to see something local, and they see a friend that likes the page. This way you are building trust without having to be introduced to them.

    • If you want more Facebook sales strategies, visit us at fbsaleslaunch.com for a free video training and learn the step-by-step process to build a Facebook sales funnel to produce immediate results!

    Please leave us a review on our show notes page or on iTunes at: 

    http://elitedigitalgroup.com/podcast/

    Resources mentioned in this episode

    Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast

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