Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 253

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“How To Increase Your Conversions”

In this episode, Kim talks about a strategy to increase conversions.

Key Takeaways!

  • If you have a campaign base on website conversions - Meaning that your are looking for a behavior and action you want your audience to take, like an opt-in for a registration, downloading a free report, requesting an appointment, or making a purchase.
  • After you have 20 conversions, another audience is setup, called  ‘A Look-a-Like’ of your conversions. This creates a new audience for you based on the demographics or your best audience, plus those who are likely to preform the behaviors moving forward.
  • For example, let say you have website traffic. You can setup a new audience that is Website Traffic plus a Look-a-Like audience of your conversion audience. As your numbers get bigger, you are narrowing in on the behaviors of your best possible audience. 
  • These actions steps can be applied to your website traffic, a look-a-like of your customer list, and a look-a-like of your fans. 
  • Once you are creating a look-a-like audience of those who have already converted, you are not only getting into demographics, but psychographics and behavioral characteristics.  Here is where the real scaling can take place! 

    • Resources Mentioned in this Episode

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