Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 254

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How To Get The Most Out Of A Media Appearance”

In this episode, Kim talks about what to do to get the most out of doing a media appearance like a podcast,  an article, or even a television appearance.

Key Takeaways!

  • If you are going make an appearance on podcast or TV,  take advantage of the recording day and the live (publish) day. 
  • Take a picture of yourself in the environment of the recording process. This should be a behind the scenes photo, on the mic, on set, or with a reporter, etc. 
  • Tag the media outlet and thank them for interviewing you, and that your looking forward to the episode/program coming out. 
  • When you tag another person’s Facebook page, Facebook will tend to show your post the their fans as well. This is great for the distribution and give recognition to the media outlet.    
  • Then on the day the program goes live, do the process over again. Include a link to the media outlet with a link to your story, tag the media outlet, then run your piece. 
  • You can promote the story with a little bit of ad spend to further your reach to the media outlet’s fans as well as yours. 
  • So double dip on the appearances day and the day that it runs. This is a great way to get much more out the media interview. 

    • Resources Mentioned in this Episode

    Please leave us a review on our show notes page or on iTunes at: 

    http://elitedigitalgroup.com/podcast/

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