Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 270


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“Creating a Publisher’s Post”

In this episode, Kim continues on the list of the TOM (Trust, Opt-In, Monetize) campaigns. Next up is the Publisher’s Post. campaign. 

Key Takeaways!

  • This is when you make yourself the publisher of high value content for your audience. You can spend a lot of time trying to get into major publications, but on Facebook you are the publisher
  • Always offer valuable content that resonates with your audience
  • Build a 7 day schedule of posts, where you are going to reach directly to your target marketing and you are going to build trust with them. 
  • Occasionally you can take some of those promotional posts and turn them into an ad for the week. By promoting the post through your ads manager. 
  • Example of a 7 day Schedule!

    • Day 1 - A quote. Branded with a logo
    • Day 2 - A Q&A
    • Day 3 - A client spotlight
    • Da y 4 - A service spotlight
    • Day 5 - A staff spotlight
    • Day 6 - A product of the month - Include a link to the landing page, and promoting in the Ads. Manager
    • Day 7 - A fact!
    • Resources Mentioned in this Episode

      Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

      No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

      http://nobssocialmediabook.com/chapter-download

      Please leave us a review on our show notes page or on iTunes at: 

      http://elitedigitalgroup.com/podcast/

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