Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 273

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“The Onion Campaign”

In this episode, Kim talks about the last in the series of the TOM campaigns, The Onion Campaign.

Key Takeaways!

  • This campaign can be used in combination of all the other campaigns mentioned.
  • People learn things in many different ways, and you have to communicate differently to reach different audiences. 
  • Thankfully Facebook offers many different formats of ads: Long Form Post, Video Post, Auditory Post, sending traffic to a podcast, or send people to an interactive quiz or contest. 
  • When you layer your campaigns with different elements or ad types, you are much more likely to reach your audience effectively.
  • It takes 5 contacts in order to make a sales conversion -  Most business setup one ad, and that is all they have. 

    • Ad Example:

    • Ad 1 - Promote a long form post
    • Ad 2 - Setup a lead ad
    • Ad 3 - Retarget with a ‘Clicks to website ad
    • Ad 4 - Upload a video
    • Ad 5 - Do a basic website click or conversions ad inside the Ads Manager

      • Resources Mentioned in this Episode

      Do Forget To Join Us For A Free Video Training at: http://elitedigitalgroup.com/livecast 

      Please leave us a review on our show notes page or on iTunes at: 

      http://elitedigitalgroup.com/podcast/

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