Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 286

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“What To Do When Your Audience Size Isn’t Matching Your Clicks”

In this episode, Kim answers a questions from the Marketers Insiders Elite Program, about how clicks ares not matching audience size. 

Key Takeaways!

  • Facebook’s Reason -  If anyone is visiting the page with an incognito browser they will not be tracked. Also, it could take Facebook’s audience 3 days to catch up to clicks.
  • Elite Digital has found that there is a problem with where the pixel is placed. Kim mentions she has found the pixel code that the bottom in the footer, instead of the header. 
  • Also there can be an issue if a portion of the URL is missing. 
  • Kim mentions she likes to set up the URL Match in the website custom audience to say contains, instead of ‘is’ or ‘matches.’ 
  • You are not going to capture the audience if there are issues with the URL.
  • If you are having issues on a consistent basis, contact Facebook directly. Contact their Live Chat at http://facebook.com/business/resources
  • Never assume that it is a glitch with Facebook, always assume that there is something wrong, and start investigating. 

    • Resources Mentioned in this Episode

    Join Us For A Live Training at: http://elitedigitalgroup.com/livecast 

    Live Chat at: http://facebook.com/business/resources

    Please leave us a review on our show notes page or on iTunes at: 

    http://elitedigitalgroup.com/podcast/

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