Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 293


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“How To Get Better Results When Someone Has Opt-ed In On Facebook”

In this episode, Kim talks with Jason Swenk. Jason share a ninja strategy to get better results when someone has opt-ed in on Facebook.

Key Takeaways!

  • Progressive Profiling Thank You Pages 
    • This helps if you are trying to segment your list based on; people’s revenue, what you know about them, and how they interact. 
    • Only 5% will interact with the emails send to them, asking what best describes them or their business.
    • This strategy gives 94% accuracy on who the person/business is filing out the questionnaire - With a Radio Button type questionnaire. 
    • Ask them “What best describe you?” with a list like; Digital Agency Owner, Freelancer, Marketing Professional, and Agency Employee, and Entrepreneur.
    • Next, ask them a Range In Their Revenue.
    • This will tag them when using Infusion Soft, and dynamically create custom audience base on their revenue and their business type. 
    • Now you can run ads that are specific for the agency owner, or the entrepreneur, or an organization with a revenue under 500K.  You speak differently to each group.
    • Then you can still get to the offer after the Progressive Profiling Thank You Pages. This work great because of the 94% engagement. 
    • Now your email engagements will go through the roof based on the Progressive Profiling. 
    • Resources Mentioned in this Episode

      Join Us For A Free Live Training at: http://elitedigitalgroup.com/livecast 

      Please leave us a review on our show notes page or on iTunes at: 

      http://elitedigitalgroup.com/podcast/

      Jason Swenk

      jasonswenk.com

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