Facebook Sales Strategies with Kim Walsh Phillips

Facebook Sales Strategies | Episode 295

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“Layering Your Content To Convert More Leads”

In this episode, Kim talks about another way to think about your content and audience.

Key Takeaways!

  • Layer 1 - This is the large audience, all  your prospects, and all the people who hear your messages. 
  • Layer 2 -  The people who have opted in on your email list. Or they’ve subscribed to one of your social media profiles. 
  • Layer 3 -  They have attended some event of yours, maybe a webinar, involved in a training
  • Layer 4 - They have purchase something, they became a customer. 
  • Layer 5 - They became a repeat customer
  • Layer 6 - They gave you referrals 
  • Each layer of your content should be treated differently! This should be very strategic!
  • Integrate your audience before your step up the level of content. 
  • Ask yourself - “How do we get more specific in each layer?”

    • Resources Mentioned in this Episode

    No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

    nobschapter.com

    Please leave us a review on our show notes page or on iTunes at: 

    http://elitedigitalgroup.com/podcast/

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