“More On Going After Buyers, Instead of Leads”

In this episode, Kim continues with going after buyers instead of leads. Kim shares another campaign to focus on buyers. 

Key Takeaways!

• Kim shares campaign details with her client - Speaking Empire
• Buyers have much more buy-in! -  They have given you all their contact information, credit card information. 
• Webinars - People can opt-in to something valuable, a training, and you have the opportunity to sell something because it is a sales presentation. 
• The ad copy  - To warm traffic the ads had a lot of white space and a familiar picture of Dan the face of the company, this ad did the best. To cold traffic, a picture of a microphone and crowd did the best. 
• You always want to split test your ad copy. 
• Total ad-spend as $500, but a 500% ROI!
• Join Kim for a training to show you how to launch a campaign! 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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