“Case Study on The Skimm”

In this episode, Kim talks about a case study on the website: The Skimm

Key Takeaways!

• What do you get when you link together Kim’s favorite website, The Skimm, and lead ads?
• • You get one great case study!
• facebook.com/business/success/theskimm
• • Daily publications that tell you what’s going on.
  • It’s geared towards younger women.
  • It’s a great daily, funny e-mail.
• They use Facebook lead ads in order to increase the subscribership.
• They ran a study with Facebook, and they were able to acquire e-mail subscribers for  $1- $2 a piece by increasing their lead quality by 22%.
• Their goal was to reach more subscribers, and their target market were women from 22-40 years of age.
• They tested multiple ad types, and they found out that the lead ads did the best for them.
• They used the methods that we have talked about on this podcast, but with a bigger budget. 
• However! The system works...
• • Use social proof by using friends of fans
  • Or they used targeted demographics by doing look-a-like audiences
  • Lead ads to get people to subscribe 
• Follow the process, because it works!
• Please check out Kim’s 7 winning campaigns: fbadswipe.com!

Resources Mentioned in this Episode

FBADSWIPE: fbadswipe.com

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