“Premium Options For Your Sales Funnel”

In this episode, Kim talks about the marketing funnel and tripwire. 

Key Takeaways! 

• Ways to monetize your marketing file – you can decide how it happens!
• Sale funnels for your Facebook ads:
• • Tripwire
  • • Tripwire is a type of marketing funnel who’s goal is to turn a lead into a customer by making them a low cost, a relatively painless offer, and having the opportunity to up sale them once they are in your sales funnel.
    • • Kim likes this a lot because it is quick moving and very scalable!
    • For example, Elite Digital Group uses a free chapter download. 
    • • Check out: nobschapter.com
    • 1.) They see your ad, and are sent to a landing page promoting the free chapter.
    • • Click...up pops a lead box, and they can add in their contact information.
    • 2.) Next, they are given an offer for 100 social media posts for $1.00.
    • 3.) Finally, they are offered a free 30-day trial membership.
    • In summary...
    • • The bribe is the free chapter.
      • Then they are offered to buy something for $1.00. 
      • Next, they are presented with a free 30-day trial of marketing insiders elite membership, which is worth $77.00. 
    • It’s a simple funnel...
    • • Ad  dollar  membership offer

• Conclusion...

• 1.) What can you create?

• A tool 
• A strategy 
• A checklist, 
• A cheat sheet 

• 2.) What can you sell for a little bit more?
• 3.) What kind of offer can you make them?

Resources Mentioned in this Episode

New Lead Magnet : www.fbadswipe.com

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD nobschapter.com

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http://elitedigitalgroup.com/podcast/

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