“You Better Check Your Offer!”

In this episode, Kim reminds companies to look at their numbers for optimization when it comes to their Facebook ads.

Key Takeaways!

• Facebook ads to a webinar - this particular business didn’t have a lot of sales in this marketing funnel.

• Some things to consider...
• • Maybe we are not doing the right targeting on Facebook...
  • Or maybe we are not doing the right ad?

• Look at the numbers.

• For this particular business, their numbers were actually very good.

• 76% of people were staying to the end of the webinar – great numbers!

• The issue with this client was that they offered 3 ads at the end.

• Remember: Lower price items that are CLEAR do better.

• Cleverness NEVER beats clearness.

• This particular client chose to present the clients with 3 offers, and it was a more expensive product.

• Their Facebook ads worked, their customers were interested, but their customers didn’t buy!

• So Kim will focus on this...the offer and the pricing.

• The offer is where this company lost their customer.

• Look at the numbers – from there you can optimize.

Resources Mentioned in this Episode

Top 7 winning Facebook campaigns - Fbadswipe.com

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