“A Few of the Best Marketing Rules to Follow”

In this episode, Kim talks about how consumers mostly buy through their emotions not intellect. 

Key Takeaways!

• Let’s go back to marketing rule basics...

• When you are putting together your Facebook ads, your social media posts, your landing posts, etc., remember that buying is emotional not intellectual.

• If it were intellectual we would drive the same kind of car, but we don’t do that. Car choices are because we like the color, how they make us feel, etc.

• We have to appeal to their emotions.

• The ad with Jennifer Aniston and the airline company is brilliant, because the company focuses on the emotional side of the flight, which is having luxurious accommodations during the flight, rather than focusing on factual information (intellect). 

• Concentrate on the emotional appeal, and how it will make your audience feel, and forget talking about the technical side of what you do.

Resources Mentioned in this Episode

No B.S. Guide to Direct Response Social Media Marketing -  FREE CHAPTER DOWNLOAD

nobschapter.com

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