“More Marketing Rules to Follow”

In this episode, Kim talks about how the messaging of your ad should be addressed to the customer, and not about you, the company. 

Key Takeaways!

• Marketing Rules

• Reminder: Buyers purchase based off of their emotions and not intellect.

• Today we are talking about your messaging being about them and not about you.

• When you are talking to your audience, how will the service, product, etc. apply to them.

• Restaurants: some good ads show pictures about the experience, not just the food. It looks like someone just sat down at the table to eat their yummy food, so the customer can place himself/herself in that experience. 

• Describe the outcome. 

• For Example, Kim’s ad on: Fbadswipe.com

• What it will give you is the top 7 winning Facebook campaigns that you can swipe and employ for your own business, so you can get more qualified leads and turn them into sales on Facebook.

• Kim is giving you the process and the outcome – and she is making it about YOU and not her.

• Make it about THEM, and not about you!

Resources Mentioned in this Episode

Fbadswipe.com

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