“The Who Says So Matters”

In this episode, Kim talks about reaching your target market through your Facebook ads.

Key Takeaways! 

• When it comes to Facebook marketing, you want to make sure you are including the messaging of your target market.

• Studies have shown that only 14% of people believe what you have to say, but 78% of people believe what their peers say about your business. 

• Examples you can use for your business:

• Advertise the customer’s photos – this is more credible.

• Focus on ‘celebration’ while advertising the product.
• • For example: Oreo showcased a different customer eating an Oreo, as a celebration of their birthday, everyday. 

Resources Mentioned in this Episode

Fbadswipe.com

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