“Using Facebook to Promote Your Next Event”

In this episode, Kim talks about creating and promoting an event on your Facebook business page.

Key Takeaways! 

• Facebook gives you this cool opportunity to use their platform to promote your next event.  
• • It can feature audience, sell tickets, and measure performance.

• You can create a Facebook ad through your business page. You will be able to unlock features that can help you achieve your business goals. 
• • Include a URL to your ticketing website.
  • Tools to promote your event.
  • Tools access to in-depth metrics about how your event is performing.

• Have you put an event together, yet?

• Facebook Business Page 
• Offer + event
• Select EVENT from the options
• Fill-in the required details of the event:
• • Date, Location, & Time
  • Photos
  • List co-sponsor(s)

• Description of the event:
• • Education event?
  • Dinner event?
  • Entertainment event?

• Then you tag people to the event.

• Choose an event photo:
• • 1920x1080 pixels
  • 16x9 ratio
  • Use photos with little or no text

• Clear concise name – not something clever.

• Set a specific date, time and location.

• Add in #hashtags.

• When you are done with the event, you can decide to publish it now or later.

• More than 60% of people discover events through their News Feed.

Resources Mentioned in this Episode

Fbadswipe.com

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http://elitedigitalgroup.com/podcast/

 

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