“More on How to Launch an Effective Campaign on Facebook”

In this episode, Kim discusses how having customer testimonials, before launching, is a smart way to gain more clients.

Key Takeaways!

• Getting your audience involved in your messaging. 

• Only 14% of people will believe you as a company, but 78% of people will believe peer reviews.

• The same goes for your marketing.

• Bring your target market into the conversation by featuring, those that you have worked before, in your messaging. 

• How do you do this if you don’t have any testimonials to share?

• Create a beta test program.

• Work with a few people / clients / customers / patients on a specific product or service, get their testimonials, and then use their testimonials prior to launching. 

• A “great product” doesn’t tell us much – be more specific. 

• Don’t launch right away if you don’t have any case studies.

• Take the time to get some of those case studies built up before launching.

Resources Mentioned in this Episode:

No B.S. Guide to Direct Response Social Media Marketing – 

FREE CHAPTER DOWNLOAD nobschapter.com

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