“How to Optimize Your Ads”

In this episode, Kim analyzes Dr. Perez’s ad and landing page information to figure out what could be potentially hurting her webinar success.

Key Takeaways!

• How to optimize your ads – we are going on a treasure hunt, today!
• Q&A comes from one of Kim’s marketing elite members, Dr. Perez. 
• She was asking: “how to optimize her ads?”
• This is apart of Kim’s Marketing Insiders Elite Facebook Group - members get to post questions about their ads or their campaigns, or when they are looking for a good resource or a plug-in, etc.
• For more information checkout: http://marketinginsiderselite.com
• Question: We started this campaign last week and the ads have reached 4,014 people, but there is not one conversion. Can you tell me where we went wrong? We want to do a webinar on 06/15/16, but it looks like there will not be any participants.
• She posted a bunch of pictures – screen shots of her ads, and the ad campaign results, which she sent to Kim. 
• When we look at her ad campaign results, the thing is she is getting a really good score. 
• It appears that Dr. Perez hadn’t spent much per ad. 
• Kim doesn’t know the click rate – this would be good information to know. 
• The best guess is that it’s not the ads that are the problems – but it would be the opt-in page.
• People are clicking through to the ad, but they are NOT opting-in.
• When Kim goes to the opt-in page, here is the big problem – Kim doesn’t see any congruency between those ads and this landing page.  
• The image isn’t there – there is a video.
• It’s talking about how to analyze your current business status.
• The landing page doesn’t say “3 easy revolutionary business strategies” anywhere like the ad does. 
• The landing page says a lot of other things, but not what was mentioned in the client’s ad.
• The ads are not the problem.
• Kim would focus on the landing page.

Conclusion:

Always ask yourself - where is it falling apart?

Resources Mentioned in this Episode

http://marketinginsiderselite.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!