“A Cold Audience Idea To Try”

In this episode, Kim discusses how you can target a cold audience. 

Key Takeaways!

• When you are looking to target audiences on Facebook, the best place to start is always to go towards the warm audiences:
• • People who have already visited your site.
  • Perhaps your e-mail list.
  • Facebook fans.

• The warm audiences will always convert much higher than cold audiences – or do they?

• We recently ran a test for one of our clients, and the results were incredible. 

• American Society of Tax Problem Solvers
• • They are reaching out to accountants for membership

• We are not going after leads, but we are going after actual buyers.

• We are bringing in buyers anytime from $4.00 - $8.00 a piece – this is fantastic.
• • These people are buying these template tools.
  • They are showing an interest in this product.

• BUT – we wanted to scale the offer to cold traffic.

• SO – we created a look alike of their members, and then we stacked interest in employers.
• • This is fantastic if you are going after the business-to-business market (B-to-B Market) 

• What we did - we uploaded their membership list, we created a lookalike audience of membership list, then we were able to target even further by creating more stacked interest.

• We took the look alike list – the 1% list – and we excluded the people who saw the thank you page, we excluded their current members, and then we targeted certain employers.

• Through that we were able to reach 9,300 people potentially.
• • Of that group – 99 became members for $3.05 each.
  • In addition – a smaller audience became members for a $1.96 each. 

• Figure out how to target cold audiences.

• Always start with the look alike audience first, and then add the interest on top of that.

• This campaign showed us that the cold audience did well.  

• Check-out: http://elitedigitalgroup.com/platform/

Resources Mentioned in this Episode

Platform Camp – June 16th and 17th!  - http://elitedigitalgroup.com/platform/

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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