“How To Get More Media Coverage While Building Your Platform” with Leslie Streeter

“How To Get More Media Coverage While You Build Your Platform”

In this episode, Kim talks with Leslie Streeter about the very basics of a press release. 

Key Takeaways!

Kim talks with guest, Leslie Streeter, today.  Leslie is a nationally acclaimed columnist and T.V. personality. 

Register for the Platform Camp at: www.elitedigitalgroup.com/platform

• Tips on the very basics of a press release:
• • Who?
  • What?
  • Why?
  • When?
  • Where?
  • How?

• It doesn’t matter what the press release is about – whether it’s a...
• • Event
  • New Strategy
  • Album
  • New Product

• “Who?”
• • Who are you?
  • Who is your client?
  • What is it that you do?
  • If you are new – introduce yourself, and be brief about it.

• “What?” & “Why?”
• • These are important.
  • What? is linked very much so to with the “Why?” question.
  • What – here is the coffee house that I represent and they are opening. 
  • • This is the What? and the Why?
  • What? and Why? - Often can make or break a press release.

• “When?”
• • Make sure you have the basic information about your event.
  • Date?
  • When do people need to RSVP?
  • If a client doesn’t see a time, then people will delete your e-mail.
• “Where?”
• • Where do I find this product?
  • Specific web addresses.
  • • Make sure the link works!
  • Where in the venue is it?
  • People don’t want to do a lot of research tracking you down.

• “How?”
• • Also, very important.
  • How do I get to the event?
  • How does your customer sign-up or get the stuff that you are offering?

Resources Mentioned in this Episode

Register for the Platform Camp at: www.elitedigitalgroup.com/platform

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