“All About A Funnel” with Oli Billson

In this episode, Kim talks with Mr. Oli Billson about Facebook Lead Outs. 

Key Takeaways!

• You can hear Oli live at the Platform Cam: http://elitedigitalgroup.com/platform

• Super effective Facebook strategy that is turning low cost leads and turning it into red-hot sales prospects for telesales team. 

• Facebook Lead Outs
• • They are essentially a pop-up form, which is prefilled by Facebook through information it already has.

• First, some context:

• We are using an image ad. You can also use video.

• On that image we are using a fairly generic hook, which can be: a common question to interrupt the person that may be searching Facebook.

• “Want to earn X amount of money per week doing X?”

• When they click the ad, we tell them that we will send them a free video with all the information.

• We will send them a link to the video - via SMS to the phone. 

• By pre-framing the delivery mechanism, we encourage the lead to give us the correct cellphone number on the lead ad form itself.

• On the actual ad form we are asking for - first name, e-mail (this is for follow-up later), cellphone number (this is necessary), and indirectly asking for permission to use this information for later. 

• Also we are asking one question:
• • Would you like to talk to one of our advisors?
  • We are giving them an option to take action immediately.
  • • We give them options: yes, no, or maybe later.

• We do this with two easy tools: SyncSumo, and Fix Your Funnel
• • SyncSumo– pushes the info. captured by FB and moves it into our system.

• We use Infusionsoft but other platforms work, too.

• Once the lead hits our system, we can start by sending the video link. 

• Next, we can then trigger some automation based on the answer they provided in the question that we asked in the lead-out.

• If they said YES (they want to talk to an advisor) then we send an outbound call immediately.
• • Red-hot sales lead, because they said they wanted to talk to us.

• If it’s a MAYBE, then we will wait for them to watch the video.

• If they didn’t click the link, then we will wait 3 days, and then call to follow-up.

• We use a feature through Fix Your Funnel called a pre-call SMS.

• This helps us to be as productive as we can be.

Resources Mentioned in this Episode

Register for the Camp: http://elitedigitalgroup.com/platform

SyncSumo, and Fix Your Funnel

Infusionsoft

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http://elitedigitalgroup.com/podcast/

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