"Creating Content That People Actually Care About”

In this episode, Kim talks about focusing your ad content to be about the consumer, rather than your business. 

Key Takeaways!

• Creating content that people actually care about.

• Kim saw some ad in the Chicago airport, that said: “You should follow us on Facebook/Twitter”, but they didn’t say “why” I should follow them.

• Give them some kind of incentive.

• You should make the content about THEM, not about you.
• • Big brands make this mistake all them time!

• Perhaps they could have chosen content that said:
• • Be alerted for a contest...
  • Be alerted about parking...
  • Special discounts at the eateries at the airport...

• Conclusion: Make it about them!

• Checkout: http://fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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