“A Strategy To Save Time When You Plan To Run A Campaign For Several Months…”

Key Takeaways!

When you know you are going to have a long term campaign. Why not spend some time scheduling out your AD TESTS. 

Building Out an Ad Testing Matrix:

• Make a chart of each, every five days with the next thing you are going to test. 
• Setup your first test with your base copy - One copy, one click copy, one copy below, and 6 images. 
• Then, on the winning 6 images you then test something different. Which can be audience, button copy, different top copy, different click copy. 
• Crazy thing to test for is a button or no button on your ad. We found that ads with no button actually perform better. 
• Test six different buttons if you have to, to see if they are successful for your ads. 
• Make sure to build out your tests ahead of time in your matrix!

Resources Mentioned in this Episode

Check out! fbadswipe.com

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http://elitedigitalgroup.com/podcast/

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