“Why You Always Have To Split Test”

In this episode, Kim talks about split testing your ads to see which ones are the most successful. 

Key Takeaways!

• Elitedigitalgroup.com/livecast
• • Register to get the following...
  • • Template of a Facebook Live Video Script
    • A 4 Video Mini Training Series

• Kim is running all these different ads to get people to register for Livecast, and Elite Digital Group is analyzing the results of the success of their ads.

• Of the 6 ads, 3 of the ads had Kim’s and Kelly’s face on them, and the other 3 did not. 

• The results of the ads are...
• • The #1 ad that is doing the best is the one that has their faces on them.
  • • No big surprise
  • The #2 ad that is doing the best has no faces on it.

• If Kim never had completed a split test, she would never have seen these results.

• Never, ever assume what ad will do the best, because these results are kind of surprising.

• Kim likes to segment her ad sets.
• • Break apart the ads and see what’s performing the best.

• Interesting food for thought – think about how you are testing.

• Test another ad, test another interest group, and put it as a separate group so you can really filter through the targeting. 

• Register at elitedigitalgroup.com/livecast to see how the whole process works from start to finish. 

Resources Mentioned in this Episode:

elitedigitalgroup.com/livecast

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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