“Accelerating Your Adspend”

In this episode, Kim talks about the two different ad delivery options available through Facebook Ads Manager. 

Key Takeaways!

• Today when Kim was on her coaching call with her marketing insiders elite group...
• • Side note, checkout: marketinginsiderselite.com

• We were going through our latest livecast campaign – and Kim was showing them the different ad sets Kim had set-up.

• I noticed a new feature on Ads Manager:
• • Being able to choose “accelerated” or “standard” delivery of your ads. 
  • This has been offered for a while on Power Editor.

• This is how you can manage how your ads are delivered:
• • 2 different options – standard or accelerated 
  • Delivery type
  • For most ads - Facebook suggests that you use the “standard” delivery option.
  • • To help your budget.
  • Or time sensitive campaigns – use “accelerated” delivery.
  • • Kim thinks this makes a lot of sense if you are trying to run a campaign to get people to opt-in to a webinar, etc. 

• Keep in mind these things for “accelerated” delivery option...
• • 1.) You are required to use manual biddings you can control the maximum price of your ad delivery.
  • 2.) Also, choose maximum cost bidding rather than average cost bidding.
  • 3.) The ads still need to be reviewed. 
  • • Submit your ads in adequate time!
  • 4.) Potential higher costs.
  • 5.) Early budget spend. 

• Kim loves this fact that you can help jumpstart your next campaign. 

• Checkout this training: fbsaleslaunch.com

Resources Mentioned in this Episode

Facebook Ads Manger: https://www.facebook.com/business/help/200000840044554

Facebook Power Editor: https://www.facebook.com/business/a/online-sales/power-editor

Launch – Grow – Scale – Thrive – Repeat: Marketing Insiders Elite Group

marketinginsiderselite.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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