“How To Test Which Of Your Placements Are Preforming The Best”

In this episode, Kim talks about ad placement through Facebook. 

Key Takeaways!

• Sometimes Facebook determines, on their own, where to place your ad.

• Often then will choose mobile.
• • Usually it’s not an even reach. 

• Breakdown – Placement – it will show you where they are placing your ad.

• Kim tried this with the last ad, and Facebook showed her the stats...
• • 625 people on desktop
  • 924 on mobile newsfeed
  • 637 desktop – right column

• If Kim had more time - than desktop would have gotten a bigger budget. 

• How do you have this set-up differently?

• If you don’t have a lot of time...
• • Separate ad sets

• If you have time use...
• • Separate campaign 

• If you are looking for a really good optimization then set up your placement for multiple campaigns.

• Checkout: fbsaleslaunch.com

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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