"1 vs. 7 day Conversions”

In this episode, Kim cautions about using the seven-day conversion option on Facebook ads manager. 

Key Takeaways! 

• When choosing your conversions as an objective inside your Facebook ads manager, or power editor, you now have a choice!
• • You can pick the conversions to be optimized for one day or seven days.
  • If you’re someone who has immediate sales, you should choose the one-day conversion.
  • If you’re someone who has long term sales, you should choose the seven-day conversion. 

• I DO NOT recommend using the seven-day option. It costs more money and generates sales less often. 

• I would recommend to just stay with the one-day conversion!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

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