EVERY local business needs a Facebook business page.  There's a lot of stuff to sift through and in this episode we walk Justin Cookman from Cookman Construction Group through the real specific steps & tactics he needs to do to get started.  If you've just thrown up a page, listen & make sure you do this stuff - Nevermind the fancy strategies for a moment, just get the basics right - Your URL, getting reviews (so important), and spreading the word.