Enrique Dans, an innovation professor, argues that Facebook, despite its enormous user base, is in decline due to a combination of factors including scandals, user dissatisfaction, and a lack of investment in improving the platform. He claims that Meta, Facebook's parent company, has turned Facebook into a cash cow by prioritizing profit over user experience, leading to issues like poor performance and ineffective algorithms.

He criticizes Meta for failing to deliver on its promise of a successful metaverse and instead investing in AI for personalized advertising. Dans concludes that Facebook's reputation is tarnished and encourages users to reconsider their presence on the platform.

This article is also available in English on my Medium page, «Facebook: the rot has set in«