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Facebook - Using ads to grow your brand
Advertising in all it's forms is all about engaging with users who are actively searching, TODAY, for your service. This makes it incredibly valuable (and at times costly) but is only one part of your brand strategy. So, in today's episode we are discussing Facebook advertising, and how to use this ads to grow your contacts.
- Facebook ads to valuable lead generation
- Lead generation is a marketing process where you capture interest in your products and services
- It is a way to take a target audience from an introduction to your products and services, and guide them through your sales funnel
- The first step of lead generation is the initial attraction, something of which can be achieved by using Facebook ads
- Facebook lead generation ads are a way for you as an advertiser or business owner to collect information from your potential customers and "warm" them up
- Facebook has over 1.7 billion monthly active users (http://newsroom.fb.com/company-info/), which is a huge opportunity for you to share your business and services. Whatever business you are in, it is likely that all or at least a large portion of your audience is using the network.
- It takes experimentation over time and lots and lots of testing
- Facebook advertising (actually, advertising in general), is a constant experiment, and it take's a long time and a lot of different consistent testing to achieve your lead generation goals.
- How much is a new email address worth to you if they are a potential client?
- Remember that each email address of prospective clients is potentially worth thousands of dollars, and you only need a handful of clients to make a lot of money that you weren't making beforehand
- What is your strategy to nurture them and grow your list?
- think about hiring a marketer, staying consistent on social media, sending leads promotions etc.
- There are a variety of different ways to nurture your leads, but you have to think specifically about what you would want if you were in the shoes of the potential client
- What do you have to look out for
- low open rates
- high unsubscribe
- spikes in ad costs
- high cost to conversion
View all episodes
By Mike & Maciek - Beyond BillablesAdvertising in all it's forms is all about engaging with users who are actively searching, TODAY, for your service. This makes it incredibly valuable (and at times costly) but is only one part of your brand strategy. So, in today's episode we are discussing Facebook advertising, and how to use this ads to grow your contacts.
- Facebook ads to valuable lead generation
- Lead generation is a marketing process where you capture interest in your products and services
- It is a way to take a target audience from an introduction to your products and services, and guide them through your sales funnel
- The first step of lead generation is the initial attraction, something of which can be achieved by using Facebook ads
- Facebook lead generation ads are a way for you as an advertiser or business owner to collect information from your potential customers and "warm" them up
- Facebook has over 1.7 billion monthly active users (http://newsroom.fb.com/company-info/), which is a huge opportunity for you to share your business and services. Whatever business you are in, it is likely that all or at least a large portion of your audience is using the network.
- It takes experimentation over time and lots and lots of testing
- Facebook advertising (actually, advertising in general), is a constant experiment, and it take's a long time and a lot of different consistent testing to achieve your lead generation goals.
- How much is a new email address worth to you if they are a potential client?
- Remember that each email address of prospective clients is potentially worth thousands of dollars, and you only need a handful of clients to make a lot of money that you weren't making beforehand
- What is your strategy to nurture them and grow your list?
- think about hiring a marketer, staying consistent on social media, sending leads promotions etc.
- There are a variety of different ways to nurture your leads, but you have to think specifically about what you would want if you were in the shoes of the potential client
- What do you have to look out for
- low open rates
- high unsubscribe
- spikes in ad costs
- high cost to conversion