What is currently the post type on Facebook that gets the most reach?

Did you know it's video?

Do you know what type of video and how to make those videos?

Did you know YOU can make those videos?

 I review 4 apps that can be used to easily edit and produce your videos on your phone and give you my process for it all!

It's true, Facebook video is getting the most reach by far of any post type for most Facebook Pages.  Facebook Pages should be reviewing their Insights and testing post types to see what works for them.  In my tests on TabSite, Digital Hill, and Mike Gingerich.com, it's been video by far getting the most reach.

Note: Reach is the amount of people on Facebook that see a post.

Here's one example from my tests:

I created two posts on TabSite within 2 minutes of each other.  I used the exact same text and and linked to the same blog post.  I let them run just over 30 minutes and checked the results....The video post had a reach better than 3x the reach of the link post!  More eyeballs is important as it helps drive more clicks and the potential for more engagement.  Thus video is important!

All this and more in this episode of Halftime Mike!

Read all the show notes at https://mikegingerich.com/facebook-videos-how-to-create