Don’t you wish you had a magic wand you could use to see what your competitors were doing well, so that you could grow your own business accordingly? Facebook has a free feature, available to all Facebook Brand pages, that might as well be a magic wand. Yet so few brands are taking advantage of this simple, powerful and important feature. So let’s dig into Facebook’s “Pages To Watch.”

Afterward, we’ll cover some other helpful and free tools you should be using to keep tabs on your competitors across the internet.