In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with human emotion has a much bigger implication on Facebook's reputation and the trust it has built among its community for the last 10 years.

Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever. 

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

See you tomorrow!