This is HCD: Human-Centred Design, UX & Service Design

Facilitate Like a Pro: Why Designers Must Step Up with Adam B. Cochrane


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In this episode of This is HCD, Gerry Scullion speaks with Adam B. Cochrane, an experienced design leader currently at Staffbase in Berlin. Together, they explore the often-overlooked power of facilitation in design—and why it’s a crucial skill for any designer hoping to make a meaningful impact. From working at Lufthansa and Zalando to his current role, Adam shares lessons learned about enabling teams, the value of psychological safety, and how even introverts can become brilliant facilitators.


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  • Gerry Scullion - Host
  • Serdar Mele - Editor
  • Stef Murphy - Producer

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    This is HCD: Human-Centred Design, UX & Service DesignBy Gerry Scullion

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