<p>Josina Kamerling and Alexandra van Geen, Senior Supervisor and Research, Consumer Behavior team at the Autoriteit Financiële Markten (AFM) discuss a dynamic approach to look at retail investors' preferences and needs. </p>

Josina Kamerling and Alexandra van Geen, Senior Supervisor and Research, Consumer Behavior team at the Autoriteit Financiële Markten (AFM) discuss a dynamic approach to look at retail investors' preferences and needs.

Facing the challenges of the Retail Investment Strategy: A better understanding of retail investors through the use of behavioural economics

CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. The organization is a champion of ethical behavior in investment markets and a respected source of knowledge in the global financial community. Our aim is to create an environment where investors' interests come first, markets function at their best, and economies grow. There are nearly 200,000 CFA Charterholders worldwide in more than 160 markets. CFA Institute has 10 offices worldwide and 160 local societies. 

For more information, visit www.cfainstitute.org or follow us on Linkedin and X at @CFAInstitute.

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CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. The organization is a champion of ethical behavior in investment markets and a respected source of knowledge in the global financial community. Our aim is to create an environment where investors' interests come first, markets function at their best, and economies grow. There are nearly 200,000 CFA Charterholders worldwide in more than 160 markets. CFA Institute has 10 offices worldwide and 160 local societies. For more information, visit www.cfainstitute.org or follow us on Linkedin and X at @CFAInstitute.

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Facing the challenges of the Retail Investment Strategy: A better understanding of retail investors through the use of behavioural economics

Facing the challenges of the Retail Investment Strategy: A better understanding of retail investors through the use of behavioural economics

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