In this episode of Shelf Talkers, Adam sits down with Rachel Klein, founder of Revival, a brand that once brought craft almond butters to hundreds of shelves across the U.S. Rachel opens up about her unconventional journey into CPG, the rollercoaster of scaling into Walmart, and the difficult decision to close her company after a decade. Her story is raw, honest, and packed with lessons for every founder navigating the highs and lows of building a food brand.

Key Takeaways:

• How Rachel went from Pilates instructor to almond butter entrepreneur.

• The realities of scaling from farmers markets to 1,000 Walmart stores.

• Why working capital and investment decisions matter more than passion alone.

• The challenges of being overly reliant on one retail partner.

• The freedom—and lessons—that come with knowing when to walk away.

• LinkedIn: Rachel Klein

• Website: Revival Foods

At Avidity, we help bold food & beverage brands build strategy and packaging that stops shoppers in their tracks. Explore our work at aviditycreative.com