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Fad or Frontier: Is Big Data an Under-Utilised Asset?
When it comes to appreciating the power of big data, the whistle-blowing
activities of WikiLeaks and American computer specialist Edward Snowden
have seized the headlines. But the collection and manipulation of
massive amounts of digital information is increasingly being applied in
more legitimate ways, with savvy businesses investing in innovative
tools to unlock real-time information about their operations. Speed is
the crucial factor, according to Felix Tan from the Australian School of
Business. “If you can analyse and respond to customer and supplier data
almost instantaneously, the better informed your business processes
will be. That’s the challenge,” Tan says.
View all episodes
By theBoxWhen it comes to appreciating the power of big data, the whistle-blowing
activities of WikiLeaks and American computer specialist Edward Snowden
have seized the headlines. But the collection and manipulation of
massive amounts of digital information is increasingly being applied in
more legitimate ways, with savvy businesses investing in innovative
tools to unlock real-time information about their operations. Speed is
the crucial factor, according to Felix Tan from the Australian School of
Business. “If you can analyse and respond to customer and supplier data
almost instantaneously, the better informed your business processes
will be. That’s the challenge,” Tan says.
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