We're excited to bring you a bonus fadspert episode! We have the CEO and co-founder of Ficks Beverage Co., a true expert on all things hard seltzer and alcohol mixes- two things we love. He dives into how he started his company with his college roommate and the journey they took from failed products to getting on the shelves of some pretty popular grocery stores. Learn random fun facts like how fresh juice lasts unrefrigerated, how Ficks was the first of it's kind to bring farm to fizz with fresh fruit juice in their hard seltzers, and how to snag a hot grocery store shelf spot when starting a business.. Everything you learned on our hard seltzer episode will be solidified by an expert, finally! You won't want to miss this episode.