In what might be the most riveting episode yet, Fail Forward Friday brings you an electrifying conversation that cuts deep into the heart of entrepreneurship, exposure, and the hidden blunders no one dares to speak of.

🎤 Enter Liabo Setho, the unapologetic queen of South African business journalism, the firebrand behind SMME On Point, and the woman who’s given over 500 small businesses their first moment of national spotlight. For the first time, she swaps her anchor seat for the hot seat, and she delivers.

From the heart of the newsroom to the alleys of township puzzle shops, Liabo takes us on an unforgettable journey:

💥 How a segment she created out of frustration became the most consistent entrepreneurship platform on national TV.

💥 The surreal moment when an ex-offender recognized her as his inspiration, inside prison walls.

💥 The silent mistakes entrepreneurs make on national interviews, from freezing under the lights to missing million-rand opportunities because of poor media prep.

But that’s just the beginning...

🔥 What happens when the media that built you turns on you?

🔥 Is South Africa truly ready to tell the REAL stories of township hustlers, mushroom farmers, jam-makers and DIY furniture queens?

🔥 And can we finally stop romanticising sexy businesses and start respecting the non-Instagrammable ones that actually feed families?

Liabo doesn’t hold back, with warmth, wisdom and fierce honesty, she schools the room on:

🎯 The power (and peril) of media exposure

🎯 How to repurpose interviews like a PR ninja

🎯 Why professionalizing your business before the spotlight finds you is no longer optional

🎯 And how to speak with clarity, confidence, and conviction, even when your heart is breaking

One part masterclass. One part heart-to-heart. One unforgettable hour.

💥 From SMME survival to national impact

💥 From missed opportunities to masterful comebacks

💥 From crying on-air to owning your narrative

This episode is more than a conversation, it’s a playbook for entrepreneurs who want to be seen, heard, and taken seriously.

Watch it. Share it. Bookmark it.

Because as Roche says: “The media is a fickle mistress, she’ll build you up, and drop you without warning.”

But with Liabo’s insights, you’ll know how to rise either way.

👉 Fail Forward Friday: The episode you didn’t know you needed. YouTube