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Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱

• Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition"
• The fundamental rule in pike fishing is to catch, photograph, and then release the fish

Key lesson: 
When dealing with specialist subjects you're unfamiliar with, always consult an expert who knows the audience and subject matter. While a tad embarrassing, Andy notes his mistake was relatively minor compared to Government mistakes that can impact financial markets

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