Andrew Kaplin is a professional copywriter, author and consultant, Andrew talks about the importance of telling a story––no matter how "boring" your business may seem.

Andrew talks about his story of failure and how it inspired him to help businesses tell better stories.

We talk about marketing and human psychology and how they affect how you should market your business.

This episode is for business owners who are looking for a way to seperate themselves from the crowd and market their business in a way that is ethical, engaging and effective.