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Entrepreneurship requires not the absence of failure but the embracing of it. In this episode, Cat Ford-Coates shares her challenges and failures as a business owner.

THE STUDIO TAKEOVER IS AN ONLINE EDUCATION PLATFORM FOR PORTRAIT PHOTOGRAPHERS

THESTUDIOTAKEOVER.COM

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ABOUT CAT FORD-COATES

Cat Ford-Coates has been told to soften her whole career.

She didn't.

She built a multi-six-figure business teaching photographers that the thing keeping them stuck was never the market, the portfolio, or the pricing. It was the voice. The one that sounds like wisdom. The one that keeps moving the goalpost and calling it patience.

She's spent over a decade in rooms with photographers who are extraordinarily talented and somehow still convinced they should be grateful for what they have.

She disagrees. Loudly.

Cat serves photographers who already know what they want. Who know what they're capable of. Who have known for a while, actually, and have spent years finding sophisticated reasons not to claim it.

The question was never whether you're ready.

You already know you are. Stop pretending that you don't.